Many websites are designed without considering the end-user.
To gain and retain customers, your website must provide them with a compelling user experience that is useful, usable, and desirable.
If your website is confusing or badly designed, then your customers will become frustrated and likely go elsewhere.
Websites that provide a superior user experience will, on average, convert 14.4% more of their visitors into customers than those providing a poor user experience and 16.6% more customers are likely to recommend your products or service to a friend.
User-Centred Design is the process of designing a website or application with a user interface that will be easily understood.
Few users will adapt their behaviour and learn a new system – you must design an interface that supports their existing beliefs, attitudes and behaviours.
Implementing User-Centred Design offers a more friendly and satisfying experience – leading to increased sales and customer loyalty.
Talk to us about designing a website that focuses on your customers.
Call us on 01329 610 610 or send an email